No Pobre TV. The film is about a Dagestani entrepreneur who feeds guests a miracle and is not afraid to be known as an eccentric. Murad Kazhlaev managed to marry two cultures: Dagestan and Moscow. At first, he and his partners developed a network of "Dagestan shops" in the capital. Then Murad returned to his homeland to open a cafe with a Moscow atmosphere in Makhachkala. He is on the move all the time and creates his own world wherever he finds himself. Right before our eyes, he is building a tourist camp on the mountain, which he fell in love with so much that he rented it for 49 years.