No Pobre TV. Alexei Ivanovich Tyutyurin, a very kind and gentle man by nature, has been working as a hairdresser for twenty years. When the opportunity arises to upgrade to the head of the hall, he is faced with a problem — in the team he has a reputation as a constantly late person and an incorrigible liar. But Alexei doesn't deceive anyone — he really gets into unusual situations on the way to work. No one believes in these fables until amazing visitors begin to come to the hairdresser.