No Pobre TV. In Neko Atsume no Ie, Atsushi Ito stars as Masaru Sakamoto, a novelist who moves to the countryside to try to combat a bad case of writer's block. While struggling to begin his next novel, Masaru spots a stray cat, which he decides to befriend. Masaru leaves food out for the pretty kitty, and before long his new home is covered in cats.