No Pobre TV. Harischandra Prasad (Nandamuri Balakrishna) is an influential leader in Rayalaseema and he treats all his people as his children. To provide jobs to them, he decides to build a huge steel plant with the assistance of foreign collaborators. But Ramappa (Pradeep Rawat) and his assistant (Kota Srinivasa Rao) oppose this. They hatch a plan to eliminate him. His son Ramakrishna (Nandamuri Balakrishna) thwart the villain’s plans. But the story takes a cruel twist as the villains strike at the heart of the family by using Bobby (Nandamuri Balakrishna).