No Pobre TV. When a firefighter comes to your house, chances are that their lives were just like yours not too long ago. 70% of all firefighters in Canada are volunteers, meaning in most cases, they were just eating dinner, coaching a team, or even at their actual job. To raise awareness of the need for volunteer firefighters, "Answer the Call" will showcase the unique lifestyle of volunteer firefighters, and have them shed light on the risks and rewards of living a double life.