No Pobre TV. Ajay (Akkineni Nagarjuna) is an adman (director and actor) who has a definite idea about how his future wife should be like. He gets married to a village belle Kamakshi (Simran Bagga), handpicked by his mom from her native town Kovvuru. After marriage, Kamakshi meets with a hairline fracture. The entire family of Kamakshi lands up at Ajay's house to take care of Kamakshi. She has a beautiful and greedy sister called Lahari (Reema Sen).