No Pobre TV. Ellie Goulding was part of the new crop of British female artists with genuine talent, whom made an impact on the music scene between 2008 and 2011. After winning the BBC sound 2010, her debut album went straight to number one in the UK album chart. Capping 2010 as her breakthrough year, Ellie would be selected to play at that years iTunes festival and in an intimate performance would further her reputation amongst critics and fans alike.