No Pobre TV. Popp í Reykjavík (Pop in Reykjavik) is a film about the vibrant Icelandic music culture of the late '90s. It was released in 1998 and features interviews and concert footage of promising Icelandic bands like Gusgus, Bellatrix, Maus, Ensími, Quarashi, Botnleðja and Sigur Rós.